Website Statistics
Tracking Stats on your website is of utmost importance if you want an objective measure of performance. In measuring alone, you will be improving.
Standard Web Stats
Our hosting packages include a stats analysis program to give you an overview of the traffic your site is receiving. All of our hosting plans include Webalizer, which shows these trends with not only numbers, but also graphical charts.
The most important items tracked are:
1) Unique visitors to your site
2) Top entry and exit pages
3) Top referring sites
4) Search Engine terms used to find you
For an example of such a report, please see: webalizer.com
Custom Stats
Although the generic stats show you generally what's happening on your site, they do not show the information specific to your MWR (most wanted response), your site's conversion rate, and qualification of your source traffic.
In order to scientifically tune your site for optimum results, you need to know where your best customers are coming from, and how they interact with your site. No guessing. This should be based on facts.
If you're running PPC campaigns, don't you want to know which phrases have the highest conversion rates?
If you're sending visitors to off-site reservations or sales sites, don't you want to know how many you're sending?
Contact us today to see an example of a detailed Custom Statistics report.
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