Campaign Management
What is Pay Per Click?
Considered one of the best online marketing strategies, Pay Per Click (PPC) is
a great way to drive targeted traffic to your site while you only pay for
actual clicks to your site!
Pay Per Click (PPC) is a type of Search Engine Marketing Strategy where
advertisers pay a set amount every time their ad is clicked by a prospect.
This is otherwise known as a click-through.
How Pay Per Click Campaigns Work?
A PPC Search Engine enables you to list your website at the top of
specific search engine results. Your positioning depends on the keywords
you want associated with your site and the amount you are prepared to
budget towards your listing.
It's almost like an auction for top spot where advertisers bid against
each other for higher positions with regard to the use of specific
Keywords. In other words, the higher your bid, the higher your site is
placed. However, unlike a newspaper ad, you only pay when a web-user
actually clicks on your listing and connects through to your site.
| Tip: What most advertisers don't know though is that being in the #1 top position is not always the best. Recent studies done by BAP Web Solutions have in fact proven that often times the 3rd position has attracted greater conversion rates. |
The Key Benefits that you will Gain from your own PPC Search Engine Marketing Campaign:
- Measurable: Pay only when users click through to your site
- Targeting: Receive only pre-qualified, targeted leads
- Visibility: Get top position in search results
- Control: Decide how much you want to pay
- Flexibility: Manage your account online, 24/7
- Effective ROI: Maximize your advertising budget
The #1 overall best benefit to pay Per Click is the fact that
your campaign is measurable. As an example, if you know that the average
cost for a particular phrase is 10¢ and on average it takes 100 click-throughs
to make a sale, it's easy to see then that you're paying $10 per each new
customer. With the math firmly in place, you can quickly determine how to
double your sales by simply doubling your PPC investment.
The BAP Web Solutions Advantage:
BAP can manage your Pay per Click campaigns for you, ensuring that the
correct phrases are being used, and that your return on investment is
optimized. BAP takes out the guesswork, the trial and error, and the
long painstaking hours of learning how to make pay per click traffic
actually pay!
If your products and/or services move better on specific days or times of day, those specific times and days can be easily targeted as well and your ad campaing can be susopended on off hours.
Contact us today to see how we can help you with all your web needs. |
